If the saying that a picture is worth a thousand words is true, you can only imagine how many words a video might be worth for your company and website, which is why using video on your website is an excellent marketing tool for your visitors.
If you have a product to sell or an item you would like to demonstrate, there is nothing better than doing this via video. Instead of your visitor having to read through a thousand words, you can describe your product item within the space of a few minutes, and lets be honest, watching a video is far more entertaining than reading.
With the invention of YouTube, the ability to add videos to your own website has now become a very cost effective method, in fact so cost effective, its free. Before YouTube we had to worry about making sure you could upload videos by your own system, then have some kind of conversion software to convert the video to Flash and then if the video was a big hit, we would have to start worrying about the excessive bandwidth on the server caused by the data load.
So, a few years ago we welcomed YouTube. YouTube allows us to host any of our clients videos and then include them on their own website, with the ability to set the size and style of the video, which makes video available to any of our clients, even those who have very little knowledge of how to do this.
The steps below will help you to include video onto your website –
1. Sign up to YouTube. Go to http://www.youtube.com/create_account and simply enter all of your details. Once you have done this, you now have a fully accessible YouTube account. If you already have a Google account you can usually use this to access your YouTube account.
2. Once logged in, click onto My Videos on your user menu in the top right hand corner. On the next screen, click onto New and then Video Upload.
3. Pay close attention to the next screen where you will need to enter the Title, Description, Tags and categories. This is how people may find your video on the actual YouTube site, so make sure you do pay attention to what you enter here. When done, click onto Upload Video and follow the simple steps
4. Once you have done this, locate your video and look on the right hand side of the page, and you will then see “embed”. Click onto the little wheel next to it to customise the look and size of the video. You will probably not get the exact colours for your website, but choose the closest. Remember to untick the “include related videos” as you do not want this on your site.5. Once you are happy, copy the code which will look something like:
< *** object width="560" height="340">
6. Paste this code into your website and either upload your page to your server or add it to your blog. And there you have it. Your own videos, on your own site but hosted by YouTube. All they ask for is a logo on the video, but to most people that is a small price to pay when you think of how much money you are saving when it comes to hosting, uploading and converting videos |
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